AGROECOLOGICAL TOURISM AND GENERATED PUBLIC VALUE: THE CASE OF MASSERIA CASACAPANNA IN CHIEUTI (APULIA)

Abstract

In Italy, rural tourism has become an increasingly important form of sustainable development, capable of combining economic, environmental, social, and cultural objectives. This study examines the principles of agroecology applied to rural tourism, analysing the generated public value. Specifically, the case of Masseria Casacapanna, a multifunctional agritourism farm, is analysed through qualitative and quantitative data obtained through a structured questionnaire administered to the managers. The results show that the agro-ecological practices significantly contribute to the creation of Public Value by generating equitable and sustainable well-being in the region: they create local employment, support local economic networks, preserve traditions, and reduce environmental impact
through innovative agro-economic practices. In conclusion, we emphasize the need to integrate the assessment of these impacts into territorial planning decision-making processes and rural development strategies, in line with the national objectives of Equitable and Sustainable Well-being.